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Increase your income and reach by tapping into digital channels.
The amount of travellers who prefer to explore a new city relying solely on the information their find online continues to grow. This type of traveller values flexibility, convenience and independent travel style. Therefore, they opt for using digital content such as self-guided audio tours and travel blog posts. Still, they are actively seeking an authentic experience inspired by a piece of local knowledge. They are interested in finding the hidden gems of the city, hearing locals’ insights and exploring the city through their recommendations whether it is things to do, places to see or foods to try. Even when exploring on their own, feeling like a local friend is showing them around is what they are looking for.
Let’s talk about how you, the local host, passionate city ambassador and resident can reach and engage those curious travellers while using digital platforms and earing an additional passive income. Your options are listed below.
Start your own website and a blog
PROS: START YOUR OWN WEBSITE/BLOG | CONS: START YOUR OWN WEBSITE/BLOG |
✅ You are in control of the content that you share | ❌ Google prioritizes websites with a lot of content |
✅ You can promote other services, chosen by yourself | ❌ Requires technical expertise and resources in order to reach the audience Web design, Adwords, SEO (search engine optimization) knowledge, etc; |
Become a content creator on social media
PROS: BECOME A CONTENT CREATOR ON SOCIAL MEDIA | CONS: BECOME A CONTENT CREATOR ON SOCIAL MEDIA |
✅ You are incontrol of the content that you share | ❌ requires constant content creation; |
✅ Can promote other services, do brand ambassador programs, etc. | ❌ Travellers who are only visiting a destination are unlikely to be able to find you |
| ❌ Requires technical expertise in order to reach the audience Web design, Adwords, SEO (search engine optimization) knowledge, etc |
Publish a self-guided audio tour or digital tour
PROS: PUBLISH SELF-GUIDED TOUR | CONS: PUBLISH SELF-GUIDED TOUR |
✅ Your self-guided tour is featured on a platform that is designed for independent travellers | ❌ Your tour is listed among other tours in the city |
✅ Independent travellers come back to the same platform while travelling to a different locations | |
✅ Content for tours is evergreen and you only need to create it once | |
✅ GlobeTrott Travel team will promote the platform and will provide you with materials on how to promote your tour | |
✅ You can keep earning passive income while doing something else at the same time | |
✅ You can strengthen your personal brand and advertise your other services to the traveller | |
GlobeTrott Travel is a platform where independent travellers find insights from locals in a form of self-guided tours. Read more about how the platform works for you as a local host and submit your tour idea to us.
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